The Manual of Design Fiction with Julian Bleeker, Near Future Laboratory

FictionDescription: Julian Bleeker of the Near Future Laboratory has developed a novel way to forecast: he constructs prototypes, products and artifacts from future scenarios. Then he designs the marketing material, including ad campaigns and brochures and catalogs, to interrogate the wider impact on consumer society and human behavior. These techniques are set forth in Julian’s book, The Manual of Design Fiction: A Practical Guide to Exploring The Near Future.

The Manual of Design Fiction with Julian Bleeker, Near Future Laboratory


Brett King is a world-renowned entrepreneur, futurist, speaker, international bestselling author, and media personality. China’s President Xi Jinping cited his book Augmented: Life in the Smart Lane on the topic of Artificial Intelligence in his 2018 national address; the same book that was listed as a Top 10 non-fiction book in North America. In 2019 his book Bank 4.0 was awarded the Top Book by a Foreign Author in Russia for that year.

In his professional capacity, Mr. Tercek is a seasoned business executive with deep expertise in digital media and internet services. He is a prolific creator of interactive programs and products. He has designed and launched successful consumer experiences on every digital platform, including digital television, game consoles, broadband Internet, and mobile networks.

In 2021, Mr. Tercek was recognized as the Humanitarian of the Year by the Media Excellence Awards for his leadership in designing and launching COVID SMART, an interactive training program designed to keep workers safe on the job during the pandemic.

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