The Future of Customer Experience has arrived as XDS Brand launches in Ireland

XDS Brand, a new and dynamic branding, packaging and implementation agency powered by Perigord, has announced their official launch into the market, working with Irish based and international clients across a range of industries including FMCG, Retail and Life Science.

The new agency will be a key part of the Tech Mahindra family through its Experience Design Services (XDS) division. The Dublin based company will be focusing on human-centred and purpose-driven experiences for their clients including innovative brand strategies, creating engaging, functional and sustainable packaging and comprehensive marketing communication solutions.

The announcement is part of the continuous development of the XDS Division within Tech Mahindra, an Indian multinational that specialises in digital transformation, consulting and business re-engineering services, acquired a 70% stake in Perigord in March 2021.

The establishment of XDS Brand, powered by Perigord, and together with other XDS division companies such as BORN Group, Pininfarina, Mad*Pow and the Bio Agency and many others, will allow the agencies to collaborate together, crafting the best strategies for customer experience (CX) throughout all channels and therefore, ensuring that XDS Brand is a leader in the market not only in Ireland but on a global level as well.

XDS Brand will provide an even broader range of services to Perigord and Tech Mahindra clients and will have a larger team at their disposal thanks to the resources of the Tech Mahindra and the XDS network. This will include 40 new positions being created this year in Ireland and based in the company’s Dublin office. Additionally, XDS Brand plans to develop an international team across Ireland, the US and India within the next 18 months.

XDS Brand is also announcing the appointment of Salvatore Acerba as their new Vice President of Client Partnerships. His most recent role was as Vice President of Sales in SGS & Co and has previously held senior positions across a number of world renowned businesses within the branding and packaging industry over a 25 year career.

Gary Orr, CCO of Perigord & XDS Brand said, “We are delighted to finally announce the launch of XDS Brand and forming a new part of the Tech Mahindra XDS division, which boasts the top CX agencies in the world. With the XDS Brand forming part of this division it will allow us to develop our collective ambition of being the global leader in branding and packaging solutions. Furthermore, It will permit us to expand our goal of advising our clients on sustainable packaging, carbon footprint reduction and ensuring they are in line with their own objectives when it comes to ESG values. 

Additionally, we are excited to welcome Salvatore to XDS Brand as our new Vice President of Client Partnerships. His CV is world class and I am looking forward to collaborating with him as we look to develop and grow even further in the US market.”

Also commenting on his appointment, Salvatore Acerba, XDS Brand Vice President of Client Partnerships said, “I am honoured to be taking up this position with XDS Brand. They have shown that the company is on the cutting edge of expanding their clients’ branding from all aspects from sustainable packaging to augmented reality experiences. I am looking forward to working closely with Gary and the wider international team in ensuring that XDS Brand broadens its client base not only across the US but globally as the leader in this industry.”

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