An interesting, informative, positive and proactive book. See more about it on their website here. With a foreword by one of our favourite marketing writers Seth Godin.
The Carbon Almanac It’s not too late, reviewed
This book is great. Timely, relevant, well explained, and useful to share and to be read by both adults and teenagers. We found it tackled key topics in an open minded way, with good graphics and visuals to convey the important messages. It is also positive rather than gloomy or doom laded.
Actions need to be taken asap, but, for all the lobbying and vested interests of the coal and oil companies, the reality is that solar and other renewable sources of energy are already cheaper per unit to generate. Therefore the drive to switch to renewables will hopefully be a no brainer for everyone.
There are informative sections on food, milk especially, green building materials, green energy, EVs and many many more areas. It could, and should be used as a school text book too, as it explains the issues well, and in an understandable and accessible way. Naturally we are also in a deep ecological crisis, massive forest fires across Europe, and record breaking temperatures and extreme weather all over the place.
Climate deniers remain out there, often still in government and policy making positions, but books like this steadily and methodically cut away at the rationale of many of their reasons for obstructing and delaying the changes we need to make. It seems crazy that we are in the position where we both need to make massive changes to save our planet, and yet so many, vested interests, are fighting against us even doing this.
The Carbon Almanac is a valuable tool in fighting these (mis)information wars that are part of the strategy to dilute, confuse and diminish the climate change narrative. A valuable, timely and important book. Buy it and give it to your children and relevant policy makers too.
More about the book
When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.
The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.
The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon’s impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change.
This book isn’t what the oil companies, marketers, activists, or politicians want you to believe. This is what’s really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. We are in this together. And it’s not too late for concerted, collective action for change.
About the Authors
Seth Godin has walked this walk. He’s started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world.
See more book reviews here.
