Google, Enterprise Ireland and the Local Enterprise Offices have announced the ten businesses that secured a truly unique, money-can’t-buy prize as part of the You’re The Business campaign launched last year. ‘You’re the Business’ is a programme that aims to accelerate Irish SME growth through digitalisation.
The successful businesses from across the country and a variety of sectors will receive a customised suite of digital supports from Google, expert sector and industry-specific mentoring across a range of technical areas that will help the ten SMEs to further develop their business. The selected businesses will also receive a €1,000 Google ads package each.
From family businesses to new businesses, from service to retail, the ten innovative and inspiring SMEs using digital to grow their businesses are:
Babogue (Kildare) – Certified Child Sleep Consultant, Erica Hargaden’s Babogue offers a suite of online video based sleep courses to help parents to manage the rollercoaster that is child sleep.
Camerino Bakery (Dublin) – Caryna Camerino runs the award-winning cafe and bakery and recently developed an online catering and cake ordering service.
Cullen Nurseries (Carlow) – Cullen Nurseries is a family owned business in Carlow, supplying top-quality native trees and hedging. Their award-winning site helps them offer an efficient online service with nationwide delivery.
DR Dogcare (Clare) – Animal lover Deirdre Ryan offers group or one-to-one training for dogs and their owners as well as a dog grooming service which can be booked through the website.
Prints of Ireland (Dublin) – Entrepreneurs, Heather and Peter’s online shop commemorates Irish landmarks with quality prints, totes and greeting cards.
Ryan Thomas Jewelers (Tipperary) – A family business selling luxury and hand-crafted jewellery in Clonmel for the last 43 years which can now also be purchased through the store’s website.
The Crafty Fox (Louth) – An award-winning fabric, crafts, and haberdashery supplies in Drogheda, supplying a large collection of top-quality products, as well as industry-leading workshops and classes which are available to book online.
The Cookie Co-op (Kilkenny) – A family business founded by Brian Walsh in 2020. Shoppers can order hand-crafted artisan cookies, muffins and bars online for next day delivery.
Velvet Cloud (Mayo) – Velvet Cloud is a range of handmade natural sheep’s milk yogurt and cheese, made on Flanagan’s family farm, and can be bought directly from their website.
Wonky Woolins (Galway) – Chloe Gardiner sells her wonky knitted toys from her well-designed website.
Speaking at the announcement of the winners, Caryna Camerino of Camerino Bakery said: “We launched our online shop in January 2020 just prior to Covid-19. Overnight, the website which had originally been designed to be our virtual shop window became our only shop window. Digitising our business meant that we were prepared for what came next and now the sales we make online are equal to the sales we make through the tills. We even grew the business through Covid. With Google’s help, we are now looking to reach new customers via online marketing, newsletters, and email campaigns”.
Research conducted by Google, developed in partnership with Amárach for the launch of You’re The Business last year found that almost half of SMEs believe they could more than double their turnover (40%) and profitability (45%) with an investment in digital skills. But, the research also showed that more than one in every ten SMEs based in Ireland (11%) are not yet using digital technology in their business – almost half (45%) of SMEs do not have their own website.
Alice Mansergh, Director for Small Business at Google, said: “Ireland is home to more than 250,000 small businesses, providing employment and services right across the country. Small businesses are at the heart of towns and communities across Ireland. With over 90% of Irish consumers now active online, businesses of all shapes and sizes stand to gain by ensuring they have their ‘online shop window’ – their website, their online profile – working well.
“At Google, we’ve been proud to partner with Enterprise Ireland and Local Enterprise Offices to bring help and support nationwide through ‘You’re The Business’. The program offers free training for all available on the You’re The Business website. We had a tough time picking 10 lucky winners to receive an even more customised prize package, such was the high standard of entries. My huge congratulations to our lucky winners: we’re excited to support their business vision and next chapter of growth online.”
Richard Murphy, Enterprise Ireland said: The You’re the Business initiative has been a significant boost to SMEs across the country. To be able to open up Google’s expertise in digital and online promotion to all businesses is a huge step forward in helping these companies to maximise their online presence. Both Enterprise Ireland and the Local Enterprise Offices have been working closely with clients supporting their journey’s to get online and grow online and this will only help those companies further. To the winners we wish continued success and we look forward to supporting them as they grow both here in Ireland and hopefully internationally in the years to come.”
Padraic McElwee, Local Enterprise Offices said: “The impact of digital for small businesses has never been so keenly felt than over the recent years. Many companies have had to become more agile, more digitally adept to survive and thrive. Having helped thousands to get online with our Trading Online Vouchers during the pandemic, this was an opportune time to help these businesses upskill utilising the expertise of Google alongside our partners Enterprise Ireland.
“ The response to the You’re The Business campaign has been phenomenal up and down the country and to be able to open up these online resources to our clients has had a huge impact this year and will do in years to come. I want to congratulate all the winners and no doubt they will go from strength to strength on the back of this partnership.”
Launched last year, You’re the Business – a partnership between Google, Enterprise Ireland and the Local Enterprise Offices – focuses on supporting Irish SMEs to upskill digitally and enhance their online capabilities. It continues to provide Irish SMEs with access to a series of live and on-demand training sessions, geared towards supporting companies at all stages of their digitalisation journey, including those at early stages right through to those more digitally-sophisticated businesses. The training consists of three modules that will help businesses.
For further information on the winners and the You’re The Business initiative, please visit: g.co/yourethebusiness
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