This Black Friday Teemill, the world’s biggest dedicated circular economy platform, is working with its community of 10,000 stores to ask customers to send back Teemill-made clothing they no longer wear as part of its #TakeBackFriday campaign
At Teemill, we’re reversing Black Friday (November 25) to create Take Back Friday. Instead of discounting to get our customers to buy new products, we’re asking them to send back their old Teemill-made clothing so we can make it into new products – and we’re paying them to do it.
#TakeBackFriday, learn more about reversing Black Friday with Teemill
Currently, less than 1% of the world’s clothes are made back into new clothes once they are worn out. Teemill was designed to solve that crisis by creating an open-access circular economy supply chain that could be used by anyone in the world.
With more than 10,000 brands using it, Teemill is the world’s biggest dedicated circular economy platform. It enables users – from global organisations such as WWF, Greenpeace, and BBC Earth, to brands, influencers, artists, and content creators – to create ecommerce stores connected to a circular supply chain, so they can create, sell or remake sustainable and circular clothing products.
All Teemill products are designed to be remade. We use natural materials and renewable energy to make clothing on demand and when items wear out, customers scan a QR code on the label to send them back. In return, they get £5 credit to spend on the future purchase of a circular economy product.
Using our innovative Remill process, we turn returned products into new high-quality products, all of which can go through the same process over and over again. To date, Teemill has diverted 30,000kg of organic cotton from landfill, avoiding 1 million kg of CO2e emissions, and saving 586 million litres of water.
Our goal is to take 100m items back around the loop by 2027 and we need as many people to help as possible, so this Black Friday we are encouraging people to look in their wardrobes and turn worn out products back into store credit and useful material – it’s a way to be part of the solution, not part of the problem. We’re calling it Take Back Friday.
Teemill co-founder Mart Drake-Knight said:
“Black Friday is a symptom of how waste has been woven into the way our world works. Products have been designed to be thrown away, meaning the only way to create growth is make and sell more products and create more waste. It fuels climate change and destroys nature. We built Teemill to solve that issue. Our products are designed from the start to come back and be remade, and that means that instead of creating waste we create new products from it. Doing the right thing shouldn’t cost the earth, so we made the platform free because we want to encourage everyone who cares about these issues to have the chance to co-create a more sustainable future with us.”
The campaign has the support of organisations including WWF, BBC Earth, and Surfers Against Sewage.
For more details and to send back items visit remillfibre.com
Returned products are used to make new products using Teemill’s innovative Remill technology
Customers will be rewarded with £5 credit to spend on future purchases of circular economy products that have been designed to keep materials in the loop and out of landfill
Founded in 2014, Teemill is the world’s biggest dedicated circular economy platform. It works with more than 10,000 brands, including global NGOs and businesses, media, online content creators, influencers and side hustlers, providing an open-access circular design and supply chain platform. Its users include Greenpeace, WWF, BBC Earth, Google, Selfridges, Fortnum and Mason, and Lush.
Find out more and see how products are made at teemill.com
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