Sports company PUMA has signed a multi-year sponsorship deal with European esports company, WYLDE, to continue to support esports as the fast-growing spectator sport in the world. WYLDE, co-owned by Usain Bolt, is one of the fast-growing esports teams in Europe with active rosters competing at top tier level in Rainbow 6 Siege, Valorant, FIFA and Rocket League among others. The new deal will see PUMA become the official kit partner for WYLDE, with all WYLDE esports athletes wearing and competing in exclusive PUMA player kits.
Esports and gaming is an important space for PUMA, whose esport collection features apparel, footwear and accessories specifically designed for maximum support, comfort and performance. The company has signed sponsorship deals with leading esports around the world including NAVI, Revenant, Entropiq, Gen.G, FUT Esports and more.
Speaking at the announcement, the world’s fastest man, PUMA ambassador and WYLDE co-owner, Usain Bolt said, “My relationship with PUMA has been very strong throughout my career. It is very special for me to see my WYLDE esports team aligned with PUMA as we build a global esports organisation. Our WYLDE professional players around the world will be wearing PUMA kit proudly as I have myself for so many years.“
The new sponsorship deal follows success for WYLDE in recent months, including winning Rainbow Six GSA League 2022, the EU Gamers Without Borders Championship Title and placing 3rd at Gamers8 2022.
The company also announced a multi year partnership with Virgin Media in 2022, and the opening of the WYLDE’s first Academy in Ireland.
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