NickWatch, a new connected smartwatch for kids

Created by Watchinu, the new smartwatch harnesses the popularity of leading kids brand, Nickelodeon

Israeli start-up Watchinu has launched NickWatch, a new connected smartwatch under license agreement with the popular kids’ brand Nickelodeon, now available for kids aged six to nine. Offering a wealth of entertainment based on Nickelodeon’s iconic and award-winning characters, the brand new NickWatch features a variety of games, dances, crafts, music, safe connectivity, communication and customisation, all in the one must-have accessory for kids.

NickWatch, the new connected smartwatch for kids

NickWatch has been developed by the team at Watchinu and will be operated via a licensee agreement with Paramount Global, Nickelodeon’s parent company. 

The connected smartwatch features characters from a range of beloved Nickelodeon series including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and more. NickWatch also allows parents to monitor their child’s use of the watch and most importantly, keep track of their child’s location via the ‘NickWatch Caretaker App.’ 

Downloadable on all app stores when subscribed, the Caretaker App gives parents and caregivers peace of mind and reassurance when away from their children. Adults can use the app to enable two-way messaging and calls, and even manage the user account on the watch. This includes muting the device, during school hours, for example, and choosing who can connect and communicate via messaging and voice notes with their child – and no, children can’t override the actions taken! Social media platforms are also not accessible from the watch.

NickWatch includes eight key features, to provide an imaginative and explorative environment for children (and their parents), helping to spark intuitive play. The NickWatch’s variety of games encourage roleplay and enhance physical and social play, allowing children to interpret the tasks presented and truly let their imagination run wild. 

Udi Miron, CEO at Watchinu says: “NickWatch is set to shake-up the wearables market with some of the animation world’s most iconic and loved characters baked into the experience – from SpongeBob to Teenage Mutant Ninja Turtles, the NickWatch delivers an experience like no other with the perfect combination of imaginative play and peace of mind for parents and carers.”

“We are delighted that Watchinu is launching a new connected smartwatch harnessing the power of our consumer brands and that our iconic Nickelodeon characters will be used to help kids embrace technology and create immersive experiences that unlock a boundless world full of imagination, creativity and connectivity,” said Doug Rosen, Senior Vice President, Games & Emerging Media, Paramount Global.

NickWatch comes with two straps (one simple strap and one Snazzy strap featuring famous Nickelodeon characters) and the Connect-O-Cable (USB charger) in the box. Soon, you will be able to choose whether to purchase your NickWatch with or without the charging station – which can double as a night light. Additional accessories will also be available at a later date, including headphones, bag clips / holder, power station skins and even a neck hanger.   

From May, new games will be released every couple of months, along with new stickers and watch face designs, new sound effects, musical instruments and voice filters.

For more information on NickWatch, interviews with James Soames, at NickWatch, are available, or if you wish a sample for review purposes, please reach out to or visit 

About Watchinu 

WatchinU is an Israeli technology startup company that focuses on developing experiences, hardware and software solutions in the fields of wearable devices and IoT (the Internet of Things). The NickWatch is the company’s first product, in its smart watch line.  WatchinU was founded by two companies, Trackimo and Beta. Trackimo is a world leading company in the development of IoT solutions, specializing in devices and cloud platforms of SIM management and tracking technologies, as well as wearable accessories. Beta is an innovation incubator, and is backed by Paramount Global. It specialises in entertainment and tech.

 About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®.

With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit

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