MoneyNeverSleeps: Lee Gray, SonX and Uniting Musicians and Superfans

Lee Gray is the co-founder and CEO of SonX, a community platform that allows superfans to subscribe to their favourite musicians via a monthly membership fee unlocking fan-only ticketing, exclusive audio content, and digital and physical collectibles. SonX is also one of the 12 founding teams forming the Techstars Web3 accelerator class of 2023.

In this episode, Lee Gray and Pete Townsend dig into why it made so much sense for Lee to launch the business alongside his co-founder Lewis Donovan, some of the ins and outs of the music industry that point to the need for SonX, Lee’s longer-term vision, and the core challenge of uniting musicians and their superfans.


Learn more about SonX

Connect with Lee Gray on Instagram or email

Follow SonX on Twitter

Episode title inspired by ‘Payday’ by Doja Cat

Leave a review and subscribe on Apple Podcasts | Spotify

Check out our MoneyNeverSleeps website and get in touch via

Follow us on Twitter: MoneyNeverSleeps | Eoin Fitzgerald | Pete Townsend