Essential feature phones are making a comeback with people craving simplicity and away to escape digital fatigue by going back to basics. Not only that, Y2K and retro trends are showing no sign of slowing in 2023 with Google searches for “Y2K” up and on the rise since 2021 according to the latest report on Gen Z by GWI.
With that in mind, here are 4 iconic feature phones from HMD Global, the home of Nokia phones to obsess over on National Retro Day (27th February), as part of Nokia RETRO week.
To celebrate all things retro you can claim a 10% discount across all feature phones online at https://www.nokia.com/phones using the code RETRO from Monday 27th February until Sunday 5th to March 23:59 GMT 2023.
Longing for good old phone days, check out Nokia RETRO week
In addition, please find comment below from Adam Ferguson, Head of Product Marketing at HMD Global, the home of Nokia phones, on the rise of popularity in flip and feature phones which you may find useful for your piece:
“Gen Z and Millennials are going back to this style of device for a number of reasons. The clamshell design and retro camera aesthetic are all nostalgic of the 90s and Y2K era that has been so popular of late. Plus, with SMS and calls only, they are great for going back to basics, if you want to reduce screen time and take a digital detox. The iconic Nokia 3310 is still a perennial favourite given its iconic shape and it has that element of fun and feel good about it with classic features such as Snake.”
Nokia 2660 Flip
Starting at €74.99 RRP
Starting at €74.99 RRP
Iconic flip design with a big display, big buttons, and zoomed-in interface.
Made of tough polycarbonate with a selection of stylish colours including red, black and blue.
Battery for weeks and tens of thousands of flip cycles endured to ensure superior durability, so you can go about your day with confidence and keep your phone for years.
Listen to FM Radio through earphones or the hands-free speaker and enjoy your favourite sport, music or broadcasts at home or on the move.
Fall back in love with the return of an icon – the Nokia 8210 4G is reimagined for a modern-day audience and provides a timeless classic for today’s retro lovers.
The Nokia 8210 4G is inspired by the classic feature phone, but is now equipped with contemporary features including in-built MP3 player, wireless and wired FM radio, and a camera to capture life’s best bits – alongside a slice of retro courtesy of fan-favourite games like ‘Snake’.?
A light and compact design seamlessly carries a massive battery which allows for longer conversations and weeks of standby so users can call, text, and go offline with confidence.
Nokia 5710 XpressAudio
Starting at €84.99 RRP
A completely unique device, this innovative feature phone features built-in wireless earbuds housed beneath a sleek and robust slider on the back of the phone saving you space in your pocket and letting you charge on the go.
A unique and stylish design – available in white/red and black/red colour combinations.
Dedicated music buttons make playback easy, the in-built MP3 player stores thousands of your songs, and wireless FM radio keeps you in the loop at home or on the move.
The big 1450 mAh battery1 delivers even longer talk time and playback time and lasts for weeks in standby.
Starting at €59.99 RRP
An iconic phone, re-designed for today with a reimagined rounded form in a selection of classic colours.
Remember when you could leave the house without a charger? Well, with the new Nokia 3310, you can. Talk all day or leave on standby for up to 31 days with the long-lasting battery.
Beat your high score with the legendary Snake game, updated for the colour screens.
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