Laptop Statistics 2024 – By Segmentation, Companies, Shipments, Operating System, Market Size and Website Traffic

Laptop Statistics 2024 – By Segmentation, Companies, Shipments, Operating System, Market Size and Website Traffic


Laptop Market Overview: The global laptop market is projected to generate $257.4 billion by the end of 2031, growing at a rate of 4.4% annually from 2022. This growth is driven by increasing demand in educational and corporate settings. Factors influencing this growth include technological progress, economic factors, consumer preferences, and business requirements. These statistics highlight the growing importance of laptops in various sectors.

Editor’s Choice

  • Statista reports that in 2023, the global laptop market’s revenue is expected to be around USD 127.6 billion, a 1.4% increase from 2022.
  • Revenue per person in the laptop market is estimated to be USD 16.61 in 2023.
  • In 2023, the total number of laptops sold worldwide is expected to reach 188.1 million, a 3% increase from the previous year.
  • China leads in laptop market revenue with USD 23.2 billion, anticipating a 3.28% growth annually from 2023 to 2028.
  • By the end of 2024, the laptop market is expected to see a 1.0% increase in the number of units sold.
  • In 2023, 23.7% of consumers are expected to own gaming hardware.
  • As of June 2023, Apple, Lenovo, and HP are the top laptop manufacturers, with market shares of 17%, 15%, and 12%, respectively.
  • Post-pandemic, the global laptop market has seen a 10% increase in revenue over two years.
  • Earthweb reports that 67% of the global population, approximately 5 billion people, used laptops in the first quarter of 2022.

The Growth of the Global Market of Laptops


  • As of reports, the North American region is dominating the global market of laptops with 42% CAGR from 2023 to 2028 which is followed by the European region.

Facts of Laptops

  • The global gaming laptop market is expected to produce about 26.93 million units and gain USD 26.85 billion in revenue in 2023.
  • In 2023, Lenovo, Dell, and HP, the most popular laptop brands, are dominating the market with a combined share of 60%.
  • The laptop industry is forecasted to grow at an CAGR of 4% until 2027.
  • By 2025, the demand for laptops is projected to surge, accounting for a 56.3% market share, which will help stabilize the industry.
  • In 2023, it’s estimated that there will be 272.4 million laptops in circulation.
  • As of 2023, around 80% of laptop users have installed antivirus software on their devices.
  • The United States is currently the largest exporter of laptops globally.
  • In 2023, according to an analysis by Fortunly, Lenovo, HP Inc., and Dell lead in laptop shipments, with a combined market share of 6.95%.
  • Additionally, in the first half of 2023, global laptop sales reached USD 127.6 billion, with 114.8 million units shipped.

Global Statistics of Laptops

By Revenue



  • In 2023, the global laptop market is projected to earn $127.6 billion, marking a 1.4% increase from the previous year.
  • Looking ahead, the revenue trends for the laptop market are as follows:
    • 2024: Expected revenue is $127.5 billion, a slight decrease of 0.1%.
    • 2025: Anticipated revenue is $132.1 billion, showing a 3.6% increase.
    • 2026: Forecasted revenue is $136.7 billion, with a growth of 3.5%.
    • 2027: Projected revenue is $142 billion, increasing by 3.9%.
    • 2028: Expected revenue is $147.4 billion, a 3.8% rise.

By Average Revenue Per Capita



  • In 2023, the average revenue generated per person in the global laptop market is approximately $16.61.
  • The projected average revenue per person in the coming years is as follows:
    • 2024: Expected to be $16.45.
    • 2025: Anticipated to increase to $16.91.
    • 2026: Forecasted to grow to $17.35.
    • 2027: Projected to rise to $17.89.
    • 2028: Expected to reach $18.43.

Revenue Comparison by Country



  • China is leading in laptop market revenue in 2023, expected to earn $23.25 billion, a 0.8% increase from the previous year. The market is forecasted to grow at an annual rate of 3.28% from 2023 to 2028.
  • The United States follows with a projected revenue of $21.2 billion in 2023 and an anticipated annual growth rate of 1.45% from 2023 to 2028.
  • Japan’s laptop market is expected to generate $7.8 billion in 2023, but it is projected to see a decrease in growth at a rate of -1.88% annually from 2023 to 2028.
  • India’s market is forecasted to reach $6.0 billion in 2023, with a robust annual growth rate of 7% from 2023 to 2028.
  • Turkey is projected to earn $3.8 billion in 2023, with an expected annual growth rate of 4.40% from 2023 to 2028.

By Volume and Volume Growth



  • In 2023, the global laptop market is expected to sell 188.1 million units, representing a 3% increase from the previous year.
  • The projected sales volumes for laptops in the coming years are as follows:
    • 2024: Expected to reach 189.9 million units, a growth of 1%.
    • 2025: Anticipated to be 193.6 million units, increasing by 1.9%.
    • 2026: Forecasted to be 197.3 million units, also growing by 1.9%.
    • 2027: Projected to reach 202.4 million units, with a 2.6% increase.
    • 2028: Expected to hit 207.1 million units, a rise of 2.3%.

By Price Per Unit



  • In 2023, the average price for a laptop in the global market is expected to be around $640 (noted as $0.64K).
  • The expected average prices per laptop unit in the following years are:
    • 2024: Estimated to be $630 ($0.63K).
    • 2025: Projected to be around $640 again ($0.64K).
    • 2026: Anticipated to increase slightly to $650 ($0.65K).
    • 2027: Forecasted to rise to $660 ($0.66K).
    • 2028: Expected to reach $680 ($0.68K).

By Gaming Share



  • In 2023, approximately 23.7% of the global market is using gaming hardware.
  • The expected market penetration rates for gaming hardware over the next five years are as follows:
    • 2024: Projected to increase to 24.8%.
    • 2025: Anticipated to rise to 25.6%.
    • 2026: Expected to grow further to 26.4%.
    • 2027: Forecasted to reach 27%.
    • 2028: Estimated to climb to 27.6%.

By Brand Share



  • According to Statista’s recent analysis in June 2023, the leading laptop manufacturers globally are Apple with a 17% market share, Lenovo at 15%, and HP holding 12%.
  • The market shares for other significant laptop manufacturers are as follows:
    • Acer holds 11% of the market.
    • Asus has a 9% share.
    • Dell possesses 7%.
    • Microsoft accounts for 4%.
    • Huawei has 3% of the market.
    • Razer and Samsung each have a 2% share.
    • Other manufacturers collectively make up 18% of the market.

Laptop Statistics by Segmentation

  • According to the reports of Einpresswire, the 2-in-1 laptop segment is going to account for the fastest growth rate of 6% CAGR from 2022 to 2031.
  • On the other hand, based on design the largest share is going to account for the notebook segment with 5.2% of CAGR by the end of 2031.
  • According to the reports of Grand View Research analysis, based on type the largest share was accounted by the traditional laptop segment with 56% by the end of 2022.
  • Based on screen size, the largest market share was accounted by the 15.” to 16.9” segment accounts for 48%, and the 11” to 12.9” segment is expected to reach a CAGR of 8.4% from 2023 to 2031.
  • Based on price, the $1001 to $1500 segment is going to hold the highest market share at a CAGR of 7.1% from 2023 to 2031.
  • Lastly, in 2022 based on end-use the business segment holds the largest share of 48%, and is expected that the segment is going to be dominating by 2030.

Laptop Statistics by Companies

  • Whereas, in 2023 the global market share of laptop companies such as Toshiba, MSI, Microsoft, and Samsung accounted for 13.9%.
  • By the end of 2028, the global laptop sales rate is expected to grow at a CAGR of 2.93%.
  • In the 3rd quarter of 2023, the estimated laptop sales share of the market accounts for 24% share.
  • Lenovo has an estimated 24% laptop sales share over the global marketplace in the 3rd quarter of 2023.
  • As of 2023, HP’s popular models such as Envy, Elitebook, Pavilion, Omen, and Pavilion gaming accounted for a market share of 22.5% in 2023.
  • By the 3rd quarter of 2023, the global share of Dell Technologies laptops holds 17.4% and by the end of 2023, it is expected to reach 26.7%.
  • Furthermore, other company’s market shares are followed by Apple (13.3%), Acer (5.9%), ASUS (2.9%), and others (7.7%).

Laptop Statistics by Shipments

  • According to Fortunly’s article analysis in 2023, the top three vendors of laptops such as Lenovo, HP Inc., and Dell accounted for 6.95% of unit shipments.
  • On the other side, global laptop sales totaled $127.6 billion, and 114.8 million units shipped by the 2nd quarter of 2023.
  • In the United States 2nd quarter of 2023, the laptop shipment market statistics by brands are followed by Dell (4.85 million), HP Inc. (4.84 million), Lenovo (3 million), Apple (2.4 million), Acer (1.07 million), ASUS (523 thousand), and others (1.4 million).

Laptop statistics by Operating System



United States (as of November 2023):

  • Windows leads with 37.22% of the laptop market.
  • OS X holds 22.49%.
  • iOS has a share of 18.15%.
  • Android is at 12.89%.
  • Chrome OS accounts for 5.31%.
  • Linux holds 1.64%.

Global Market (as of November 2023):

  • Android is the most popular with 38.27%.
  • Windows has 30.6%.
  • iOS comes in with 16.54%.
  • OS X holds 9.4%.
  • Chrome OS is at 1.66%.
  • Linux has 1.44%.

First Quarter of 2023:

  • Android dominates with 41.48%.
  • Windows follows with 28.32%.
  • iOS has 17.31%.
  • OS X is at 7.02%.
  • Chrome OS accounts for 1.32%.
  • Others make up 3.07%.

Second Quarter of 2023:

  • Android leads with 39.16%.
  • Windows has 30.15%.
  • iOS is at 16.47%.
  • OS X holds 8.78%.
  • Chrome OS is at 1.45%.
  • Others account for 1.84%.

Laptops Market Size by Country



  • As of the above pie chart analysis, the highest market size of the laptop industry in 2023 is going to be accounted for by the United States with a 26.1% share.
  • The 2nd and 3rd highest market share is going to constitute China (17.8%), and Japan (6.1%) respectively.
  • Whereas, Brazil and Poland hold a market share of 4.8% and 4.6% respectively.
  • Rest other countries together make a share of 45.1%.

Indian Laptops Statistics

  • According to the reports of Statista in 2023, almost 76.2% of survey respondents stated that they have one laptop in their house.
  • Whereas, 15.8% of people stated that they have two laptops in their home.
  • India’s laptop market is dominated by HP and Dell with a market share of 55% of which 23.1% of respondents claimed to have Dell Technologies.

Laptop Statistics by Website Traffic

By Country


  • As of November 2023, the United States had 26.12% of total traffic on, but it recorded an increase in total website visitors by 13.68%.
  • Other countries that recorded total website traffic are followed by the United Kingdom = 7.84% (-4.53%), Canada = 5.89% (+5.67%), India = 4.39% (+2.13%), and Australia = 3.91% (+12.4%)
  • Whereas, other countries collectively made 38.83% of website traffic.

By Age Group



  • As of the above graph analysis, the Laptop Statistics by the demographic state that, the highest number of users observed is between the age group of 25 to 34 years resulting in 32.65%.
  • There are 21.04% of laptop users aged between 18 to 24 years.
  • 19.23% and 13.78% belong respectively to 35 to 44 years and 45 to 54 years.
  • 8.3% of users are aged between 55 to 64 years.
  • And there are 4.99% of laptop users contributing from the age of above 65 years.

By Traffic Source



  • As per Laptop statistics, the highest rate of rate of traffic towards is by organic search (85.03%).
  • While the direct source contributes 11.46% followed by referrals with 2.37%.
  • Furthermore, other traffic sources consist of social (0.89%), mail (0.24%), and display (<0.01%).

By Social Media Referral Rate



  • Reddit has the highest rate of social media with a referral rate of 33.82%.
  • Others are followed by Facebook (27.99%), Twitter (18.65%), Linkedin (6.04%), Quora (5.89%), and others (7.61%).


As of today after completing the article on laptop statistics, it can be stated that the overall market is evolving rapidly or can be termed as the fastest-growing market which has made people’s lives easier. In the recent year 2023, the shipment of Lenovo laptops remained highest with a market share of 23.65%.

If you want to know more details about the global market of laptops, then this article will provide you with all basic and current statistics based on revenue, market share, shipment units, website traffic, companies, country, operating systems, etc. All these are discussed elaborately above hope, this will you understand the topic effectively.

Source: Tech News