It’s going to be much more pervasive Dr Michael Wu, the Chief AI Strategist at PROS

The Marketing Institute Ireland recently held the National Digital Conference MII DMX, from brand managers to agencies, from digital specialists to CMO’s, the who’s-who in marketing returned for the 11th year. For the first time in two years it was held in person and the focus was on the hot topic theme of digital transformation. One of the main speakers was Dr Michael Wu a high-profile speaker on AI technology. Ronan attended this years DMX and got to talk to Dr Michael Wu.

Dr Wu talks about the brief evolution of business intelligence, the definition of AI, the misconception of AI, the growth of AI adoption, AI bias and more.

More about Dr. Michael Wu:

Dr. Michael Wu is one of the world’s premier authorities on artificial intelligence (AI), machine learning (ML), data science, and behavioural economics. He’s currently the Chief AI Strategist at PROS (NYSE: PRO), an AI-powered SaaS provider that helps companies monetise more efficiently in the digital economy. He’s been appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science, and he serves as an advisor and a lecturer for UC Berkeley Extension’s AI programs.

Prior to PROS, Dr Wu was the Chief Scientist at Lithium for a decade, where he focuses on developing predictive and prescriptive algorithms to extract insights from social media big data. His research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him the recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg, Marc Benioff and other industry giants.

Dr Wu has served as a DOE fellow at the Los Alamos National Lab conducting research in face recognition and was awarded 4 years of full fellowship under the Computational Science Graduate Fellowship. Prior to industry, Dr Wu received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program, where he uses machine learning to model visual processing within the human brain. Dr Wu believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises. His insights have inspired many global enterprises and are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books.

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