Graphic design has different avenues, such that you can enroll in college classes and go ahead and apply for an internship. On the other hand, you can decide to explore your natural talents for digital design and become a self-proclaimed designer in the process. Graphic design can be a hobby or a full-time career. Regardless of your path, graphic design is a career that appeals to many people.
The only issue is that there are obstacles facing the graphic design industry, such as the presence of artificial intelligence. Will robots take over the graphic design sector? Is the age of the graphic designer dead? Let’s delve further into this topic below.
Issues Revolving Around Graphic Design
Art is normally subjective, and graphic design is not exempted in this case. You might have come across terrible logos and questionable branding decisions. However, the main concern revolving around graphic design is not about beauty being in the eyes of the beholder. The main focus is on the end results considering they can be replicated without involving a human designer; this is why we are concerned about whether the age of the graphic designer is dead.
Considering there are numerous complexities revolving around graphic design, can graphic design replace the human element completely? In graphic design, the basic components include colour, style, shape, line, and layout. There might be more elements involved, and it depends on the source.
Machine learning has become powerful with time, and like the majority of graphic design aspects, AI can replicate everything when all these elements are combined. Artificial Intelligence can suggest different iterations and variations.
Without question, AI-powered design tools can benefit new designers in terms of inspiration or for businesses that only need a rough logo that they can tailor to meet their expectations. Also, can AI design tools determine when to include transparent background images? Where does the human element fit in this entire scenario?
Why Human Touch is Important in Graphic Design
A lot of time and effort usually goes into assembling the AI design tools, which is why it is worth asking whether these tools can handle everything a human designer does. In the end, the human touch is needed.
AI technology helps to a certain point; however, such tools cannot understand a brand’s personality. For instance, how can an AI design tool develop a brand visual that is either friendly or ethereal?
Some of these descriptions are normally used by entrepreneurs in creative briefs revolving around their brand. As for the AI design tools, they lack the awareness that the descriptors normally translate in terms of visuals. It is amusing to see how AI can interpret different concepts.
To date, no AI design tool has been able to adapt. Concepts that as friendly normally differ from one region to the next and from one culture to another. Fortunately, a human graphic designer can facilitate the understanding of more abrupt concepts and how they can easily fit into the message of the project.
Human designers also have the ability to deliver what they have in mind. The tools might be easy to use, but they have a long way to go before they can design something from scratch.
What is the Future of Graphic Design?
The future of graphic design is still unknown considering the industry is rapidly evolving. The profession will still be in demand even as AI design tools become more common.
The industry is expected to grow by 4% in the next decade. The profession will still be in demand considering businesses will always need to market their products. The need for graphic designers might not be as high as it is now, but the profession will still be relevant.
There is no need to panic about the future of graphic design. The industry is still booming, and there are many opportunities for those who want to pursue a career in this field.