Granite Digital wins global award for Farmers Market website

Granite Digital, Ireland’s leading full-service digital agency, today announces that it is the first Irish partner to win a global award at Umbraco’s annual Codegarden conference which takes place in Denmark.

The project by Granite Digital in partnership with Bump Digital was chosen from a selection of hundreds of global candidates to receive the ‘Best Custom Solution’ award for its application of Umbraco, the world’s leading hosting site, to create a cutting-edge, trusted and easy-to-use online marketplace which has transformed trading for the Irish farming community.

Umbraco is the fastest-growing server application which allows businesses to easily create and manage their websites. It is the foundation for over 730,000 active websites across the globe – including web projects for global enterprises such as Amazon, Microsoft, McDonald’s, Carlsberg Group and JP Morgan – making it one of the most popular Web Content Management systems (CMS).

Granite partnered with Bump Digital to leverage Umbraco and pioneered the ‘Farmers Market’ platform for the Irish Farmers Journal (IFJ) to meet the demand for an accessible and intuitive website where farmers can trade online. By using Umbraco’s flexible and user-friendly open server, the IFJ has increased revenues and enhanced the user experience for both customers and traders.

Integrated with 11 external services and customised features, the marketplace enables ecommerce capabilities and facilitates peer-to-peer payments, thus delivering an effortless checkout experience for users.

Traders can also easily register and advertise their products – such as livestock, machinery, careers – in over 45 categories and with thousands of preconfigured categories to choose from. Furthermore, they can highlight or boost their advertisements, while keeping track of results with accurate real-time statistics.

Granite Digital recently invested €100,000 in staff training, technology, and research and development to achieve its Umbraco Gold Partner status – the highest level of partnership available. This equips the Granite Digital team with all the required expertise and skills to implement high-performing websites on the Umbraco platform, such as the one implemented for the IFJ.

Joe Lenehan, Digital Product Manager at Irish Farmers Journal, said: “Moving to Umbraco with Granite has led to a fundamental change in how we operate and manage our business. We’re no longer reliant on developers any time we want to make quick changes to the site or app. Our sales team can manage the platform’s content, customer accounts or subscriptions, and gain essential analytics insight directly through our Umbraco back-end system.”

Robert Carpenter, COO, Granite Digital, said: “We are absolutely thrilled to receive this prestigious global award which recognises the dedication and expertise of our entire team. At Granite Digital, we are on a mission to create and deliver digital solutions which transform businesses and innovate for industries. Seeing how the IFJ’s platform enables farmers to trade with ease is something we take great pride in.  

“Having recently become an Umbraco Global Partner, our team can now provide more digital solutions to clients and efficiently deliver results through websites and integrated digital ecosystems. This recognition celebrates our commitment in providing businesses with the best toolset for digital transformation, and we look forward to the opportunities that lie ahead.”

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