In a world where technology is evolving at a rapid pace, it’s not surprising that artificial intelligence is making waves in the sales industry. In a recent episode of the Sales Experts Podcast, Galway hosts Oisin Browne and Darragh O’Connor decided to put the power of AI to the test by creating a completely digital episode of their podcast. Using Chat GPT to create the 3 way script, an artificial intelligence podcasting platform called Podcastle.ai and an AI music generating tool called Soundful, they were able to generate an entire podcast with the hosts’ voices and a fictional AI voice.
Embracing and Exploring the Power of AI in Podcasting
The digital hosts went on to review the first three episodes of the Sales Experts podcast, where they interviewed Roderick Jefferson, Emma Butler, and Carlos Sanchez, who all spoke about AI and its effects on sales in business. While AI has the potential to revolutionise the sales process, the hosts emphasised the importance of maintaining the human element in sales.
The use of AI in sales is still a relatively new concept, but it’s gaining momentum. According to a recent report by Accenture, 76% of sales executives believe that AI is “critical” to their organisation’s success, and AI has the potential to increase sales by up to 60%.
While AI technology may raise concerns about job security, the hosts of the Sales Expert podcast believe that AI will actually create new job opportunities. As AI becomes more prevalent in sales, there will be a need for professionals who can develop, manage, and analyse the technology. Salespeople who can work effectively with AI tools and use them to their advantage will also be in high demand.
It’s important to remember that AI is a tool, not a replacement for human intuition and decision-making. Sales professionals need to embrace AI as a tool and use it to their advantage. The use of AI in sales is still in its early stages, but as more companies adopt AI tools and strategies, it will be interesting to see how it impacts sales processes and outcomes.
While the hosts themselves admit that the voices sound robotic, The Popcast showcases the power of AI in the podcast industry. The creation of a fully digital episode using AI technology is a testament to how quickly the technology is advancing. AI has the potential to enhance the sales process, but it’s crucial to maintain the human element and use AI as a tool rather than a replacement for human intuition and decision-making.
If you’re interested in AI and sales, check out Oisin and Darragh’s latest AI experiment episode of The Sales Expert on Apple, Spotify, or Google Podcasts. As the hosts note, we’re just scratching the surface of what’s possible with AI in sales, and the future of the industry is an exciting one. In keeping with the AI theme of this article, this thought leadership was created using AI (Chat GPT), all except this last sentence!
Podcast Link: https://podcasters.spotify.com/pod/show/salesexpert
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